This technology has grown in popularity because it can solve some of the problems that other cybersecurity measures cannot. Cyber criminals have proven time and time again that they can bypass many traditional forms of authentication—PINs, passwords, device IDs, tokens, geolocation verification and physical biometrics. Customer device discrepancies are not just monitored during customer login points, they are tracked and updated throughout the customer’s online journey. It is difficult to impersonate another person, making it a solution that is hard for criminals to overcome.