The Effects of GDPR are Beginning to Take Shape

It’s finally here. The effects of GDPR came into effect last week on May 25th, 2018. Companies have scrambled to ensure they meet compliance standards, as they do not want to be hit with heavy fines. Here a few methods that we found particularly interesting:

1. Block European Visitors

The Los Angeles Times has taken a direct approach to compliance. It’s simply blocked all visitors from countries within the European Union. This ensures they remain compliant, but at what cost?

effect of gdpr on la times

This approach demonstrates to users that the publication didn’t properly prepare for the new regulations, leading to a loss of trust in the Los Angeles Times. Furthermore, according to the Colombia Journalism Review, European regulators have criticized this approach because they claim publishers had plenty of notice to conform to the new rules. Blocking users may work as a temporary solution to complying with effects of GDPR. In the long run though, it’s going to have a negative impact on the publication.

2. Charge European Visitors

vThe Washington Post is taking a bold approach to compliance. Instead of blocking European citizens from viewing their website, they have decided to charge them for an ad-free and tracking free experience.

washington post gdpr response

This approach has many wondering if it meets compliance standards. Some say private companies can make access to their services conditional upon the consent of data subjects while others say that GDPR forbids this type of behavior.

At this point, it is unclear how regulators will respond to such an approach to compliance. The effects of GDPR enforcement is underway, the Washington Post will serve as a case study for others. It will help determine if their approach violates GDPR by forcing consent for data tracking.

3. Strip Website of Ads

USA Today is offering a new website experience for its European users. This website is free of ads and includes no tracking. Some have claimed it offers a better user experience and has praised the publication for taking this approach.

effects of gdpr on usa today

That being said, it is uncertain whether USA Today will continue to do this for very long since many publications rely on ad revenue to stay afloat in this day and age. Publishers must figure out ways to fund their operations while remaining transparent about data use under GDPR.

Alex McGinness

Alex is passionate about making the world a better place. She believes she can change the world, and one way she can do that is by helping businesses grow online through digital marketing. She excels at branding, graphic design, web design, social media management, and content writing. Alex finds the most success when she is working with companies that produce services or products that make the world a better place. She enjoys working with a collaborative team that is organized, goal-oriented and harmoniums. At IDMERIT, she manages their digital presence online as their in-house marketing coordinator. Her goal is to showcase the IDMERIT brand as a leader in global identity verification services.

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